Pocktt — Sell your home and keep the cashpocktt.

It’s the most common concern — and it’s worth answering honestly.

The evidence doesn’t support it. Multiple Australian studies have found privately sold homes achieve comparable prices to agent-listed homes in the same suburb and price bracket. The reason makes sense when you think about it: in 2026, buyers find homes on realestate.com.au and Domain. That’s it. That’s where your buyer is. Pocktt lists on both.

What an agent actually negotiates — in most cases — is their commission.

The ‘connections’ an agent has are buyers who are already searching the same portals your listing will appear on. The ‘expertise’ they bring to negotiation is the same market data Pocktt gives you directly.

There will always be sellers for whom an agent adds genuine value — complex properties, unusual situations, tight timelines requiring their network. Pocktt isn’t for everyone. But for a well-presented home in a suburb with clear comparable sales, the evidence suggests you’re not leaving money on the table by selling privately. You’re keeping it.

The current competitors offer you a listing portal and a flat fee. That’s where the similarity ends.

Pocktt is built around what actually makes selling privately hard — not the listing, but everything around it. Writing copy that sounds like your home. Knowing what to ask for. Understanding which enquiries are serious. Knowing what to do when an offer comes in 8% below asking at 9pm on a Sunday.

Those are the moments where people have historically reached for the phone and called an agent. Pocktt is what you reach for instead.

The listing is the easy part. We built the hard parts.

Your listing stays live until it does — no additional charge, no deadline.

If enquiries are slow, Pocktt’s pricing analysis will tell you whether the market is speaking. If it’s a presentation issue, the AI staging and listing copy tools can be updated at any time. If you genuinely feel out of your depth at any point, our early access members have a direct line to the founders.

And if after all of that you decide you want an agent after all — you’re no worse off than when you started, minus the flat listing fee. For most sellers, that’s a very acceptable downside on a potential $19,500 upside.